MGC Mutua
We increased lead capture by more than 30%
We redesigned the MGC Mutua website with the aim of becoming the benchmark digital channel for recruitment, increasing its ability to attract new leads.
+30%
digital uptake
The challenge
MGC Mutua is an insurer specializing in health care, with a prestige and high added value brand that called Multiplica with the desire to find a partner that will help them take a decisive step in the digital arena to become their reference channel for capturing leads.
What did we do?
MGC Mutua is a unique insurer in terms of both product portfolio and commercialization model and marketing strategy. Through deep immersion in all relevant MGC Mutua business areas we obtained a clear vision of the product and its attributes, and we worked jointly the digital strategy and the objectives and KPI's. Through research activities with users we build a vision of users, needs, interests, prior knowledge, decision process and more valuable content to design a web commercial discourse adapted to their needs .
The results
1.
More than 50% of leads come from digital channels, increasing digital uptake by more than 30%.
2.
Improvement in behavior and retention metrics on site.
+30%
digital uptake
"The new MGC Mutua website exceeded the client's business expectations and has turned MGC Mutua into a much more relevant digital player capable of communicating from its genuine value proposition, multiplying the capture of leads and having a technological platform on the one to build future business needs with confidence".
Alex Castellote
Senior Online Strategy & UX Consultant at Multiplica and Project Manager of the project.
Highlights
Positive impact
On MGC Mutua's business figures and increased weight of the channel.
Ability to attract
New leads in a company with little tradition and culture in online marketing actions.
Clear communication
Of the value proposition to clients and the benefits of MGC Mutua.
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