E-book
Pharmaceutical Industry Challenges: How to connect with doctors through digital channels
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Reinventing pharmaceutical sales processes to build relevant relationships with doctors
COVID-19 has changed pharmaceutical companies’ marketing strategies that were based on face-to-face meetings with sales representatives and health professionals.
Transferring business processes to the digital realm implies a new mindset in the companies to place the doctor and the patient at the center of their proposals. Also a new way of thinking about how to add value to the users at each step of their journey.
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In this ebook you’ll find
Challenges in business processes
New opportunities emerged during the pandemic
How pharmaceutical companies can improve their sales
A sneak peak
Pharmaceutical business strategies lost relevance during the pandemic
In this context, sales management platforms will help optimize sales processes, taking into account 3 key aspects:
Data manipulation tasks automation.
KPIs definition to measure results on the digital channel.
Change Management programs implementation.
Data manipulation tasks automation.
KPIs definition to measure results on the digital channel.
Change Management programs implementation.
